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PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast products designed for the fastest athletes on the planet. PUMA offers performance and sport inspired Lifestyle products in categories such as Football, Running and Training, Golf and Motorsports. It also engages in exciting collaborations with renowned design brands such as Alexander McQueen and urban designers like BWGH. PUMA's mission, to be 'the fastest sports brand in the world', reflects its new brand positioning of being Forever Faster.
Multi-functional and variegated, the Puma eyewear collection strikes a balance between high-tech performance, urban cool and a sport-style appeal. The three key themes – Performance, Active and Sportstyle – are characterized by lightness, fit, color, comfort, stability and protection.